Jennifer Garner’s The Face Of Max Mara

Jennifer Garner’s Max Mara Campaign:

With their focus set beyond coats and clothes, Max Mara plans to use their Fall 2013 and Spring 2014 collections to put the emphasis on accessories, and they think Jennifer Garner is the perfect woman for the job! The worldwide president of PR and Communications for the brand, Giorgio Guidotti, praised Garner, telling WWD: “The claim is: Timeless is now, a timeless woman, and she is wrapped in a timeless cashmere camel coat. We were looking for a way to underscore that the world of Max Mara is not only coats, but now also accessories.” Her lifestyle, motherly sentiments, and good nature make her a phenomenal choice for this campaign.

Jennifer Garner agrees, saying, “Max Mara is perfect for my lifestyle. The brand possesses a classic, timeless elegance and a quality of craftsmanship that is luxe and yet so easy to wear. And the cashmere coat is delicious.” The coat she refers to is the one that she poses in for the shoot — and it looks great on her.

Max Mara’s JBag:

Max Mara is super excited to release it’s new product, the JBag. As we know, fashion never leaves and all styles come back! Max Mara is bringing back a sixties inspired, functional and classy bag that is available in different hides, (everything from calfskin, pony skin, ostrich and deer!), and a variety of winter colors. The JBag also features a new fastening mechanism and small metal pieces that decorate the strap buckle and handle. This gorgeous new look will be carried in Max Mara stores and retail at $1,390. We are sure to see the bag on the arms of some of our fave celebs!